Is WAAA Membership the Secret Weapon for Your Agritourism Biz?

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Have you ever felt like your amazing farm experience is the best-kept secret in WA? You’re pouring your heart and soul into creating something special, but the tourists just aren’t finding you. Frustrating, right? It doesn’t have to be that way. Let’s explore how WAAA membership can be a real game-changer.

Think of WAAA as your agritourism amplifier. Here’s the breakdown:

  • Loud & Clear Voice: WAAA fights for your interests with the big players (government, tourism boards, etc.). They’re essentially your lobbying team, ensuring your voice is heard where it matters.
  • Your Agritourism Tribe: Running a farm can be isolating. WAAA offers a thriving network for swapping ideas, learning from peers, and finding that much-needed camaraderie.
  • Upskill & Conquer: The tourism landscape is constantly evolving. WAAA provides the resources, training, and mentoring you need to stay ahead of the curve.
  • Marketing Muscle: Let’s face it, marketing isn’t everyone’s forte. WAAA boosts your reach through collaborative campaigns, online platforms, and media connections. More eyeballs on your incredible experience!

Ready to turn potential into profit? Here’s your three-step plan:

  1. Become a Member: Stop spectating and jump in! The benefits are waiting for you.
  2. Get Involved: Attend events, share your thoughts online, and contribute to the community. The more you engage, the more you’ll gain.
  3. Market Like a Pro: Leverage WAAA’s platforms to showcase your unique farm experience to a wider audience.

Building a successful agritourism business takes grit and determination. But with the right support, like the kind you’ll find with WAAA, you can not only survive but thrive. The WAAA Board will continue to advocate for you on this issue.

Andy Burns

Owner , Scott Aussie Tourism Marketing

Andy Burns is a driving force in the Western Australian tourism industry, currently serving as Vice-President of the WAAA. He’s the Founder of Scott Aussie Tourism Marketing, a South West WA-based agency specialising in helping tourism businesses thrive in the digital age. Scott Aussie offers a full range of marketing services, from strategic planning and branding to content creation, social media management, and AI-powered solutions. Andy’s deep understanding of the tourism landscape, combined with his expertise in destination marketing and community engagement, makes him a sought-after advisor, speaker, and trainer. He’s a regular presenter at industry conferences and workshops, sharing his insights on topics ranging from digital marketing strategy to the future of tourism. Andy is also a member of the Manjimup Tourist Bureau and a Councillor at the Shire of Manjimup. His previous leadership roles include six years on the board of Tourism Rockingham and five years as Chair of a Department of Biodiversity Conservation and Attraction (DBCA) advisory committee.

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The Western Australia Agritourism Association is a not-for-profit organisation dedicated to supporting the growth and development of the agritourism industry in Western Australia. We are a member-based association, driven by a shared passion for promoting the unique experiences and diverse offerings of our state’s agricultural sector.

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