Members only
This recording is free for WAAA members.
How to Attract Tour Operators to Your Farm
Tour operators bring regular, predictable bookings, market your farm for you and reach international visitors through wholesalers. Jan Stewart, who runs Forage Safaris in the Margaret River region, explains what operators look for when they choose a farm, and how to get trade-ready.
She covers insurance and risk assessments, how commission and net pricing work, building relationships through familiarisation visits, and the common mistakes that cost farms repeat business.
What you’ll learn
- What operators look for: reliability, parking and toilets, a warm welcome and something to buy
- Getting trade-ready: public liability insurance, risk assessments and first aid
- How commission works: around 10% for tour operators and 20–25% for wholesalers, built into your price from day one
- Why a region needs five reasons to visit, and how to team up with your neighbours
- Your next steps: contact five operators and host a familiarisation tour within 60 days
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