Have you ever driven past a seemingly “ordinary” farm and wondered what it takes to transform it into a must-visit tourist stop? A recent media statement out of WA offers a fascinating case study, and it’s not just about the marron. Decoding the Delicious Details The Cook Labor Government has awarded a Regional Economic Development
Let’s get straight to it. Are you worried that raising your prices will scare customers away? It’s a fear I see constantly in our industry. But what if I told you that focusing on being the cheapest option is actually the bigger risk? Your customers are smarter than that. They aren’t just looking for a
Have you ever seen a government announcement about board appointments and just shrugged? Most people do. But the latest shake-up at the Tourism WA Board isn’t just about new names on a letterhead; it’s a strategic chess move you need to pay attention to. For any business in the tourism ecosystem, from a Margaret River
Let’s cut to the chase. The WA Government just announced it’s funnelling a massive $6 million into an Esperance Sculpture Trail, set to launch by early 2027. If your first thought is, “Oh, that’s nice for the artists,” you’re missing the point entirely. This isn’t just an art project; it’s a multi-million-dollar marketing campaign for