Exciting news for the WA tourism industry, and particularly for agritourism operators! A brand new, world-class Western Australia Visitor Centre is set to open at Perth Station in mid-2025. This development promises to enhance the visitor experience and drive more bookings for tourism businesses across the state.

What’s in Store?

The new visitor centre will be more than just a brochure stand. It aims to provide a truly immersive and informative welcome to WA, complete with:

• Prime Location: Situated at Perth Station, the centre will be easily accessible for visitors arriving by train, including those using the Airport Line.
• Personalized Advice: Staff will offer expert guidance on itineraries and experiences, helping visitors discover hidden gems and plan unforgettable trips.
• Enhanced Booking Services: Streamlined booking facilities will make it easy for visitors to secure their spots on tours and experiences, including agritourism offerings.
• Celebrating WA’s Culture and Heritage: The centre’s design will showcase local materials and feature a stunning mural created by a Noongar artist, immersing visitors in WA’s unique cultural landscape.

Why This Matters for Agritourism Operators

This new visitor centre presents a fantastic opportunity for agritourism businesses:

• Increased Visibility: With a dedicated space for tourism information and booking services, agritourism experiences will gain greater exposure to a wider audience.
• Direct Booking Opportunities: The streamlined booking facilities will make it easier for visitors to book agritourism experiences directly, potentially reducing reliance on third-party platforms.
• Enhanced Visitor Experience: By providing comprehensive information and personalized advice, the centre will contribute to a more positive and fulfilling visitor journey, which reflects positively on the entire tourism sector.

How to Prepare

• Ensure Your Listing is Up-to-Date: Make sure your business information and offerings are current on the westernaustralia.com website.
• Optimize Your Online Presence: A strong online presence, including a user-friendly website and engaging social media content, will be essential for attracting bookings.
• Collaborate with the Visitor Centre: Reach out to the visitor centre team once it opens to explore opportunities for collaboration and promotion.

This new visitor centre is a significant investment in WA tourism and a valuable asset for agritourism operators. By leveraging this resource, we can collectively enhance the visitor experience and drive growth within our sector.

Words by:

Andy Burns

Andy Burns is a driving force in the Western Australian tourism industry, currently serving as Vice-President of the WAAA. He’s the Founder of Scott Aussie Tourism Marketing, a South West WA-based agency specialising in helping tourism businesses thrive in the digital age. Scott Aussie offers a full range of marketing services, from strategic planning and branding to content creation, social media management, and AI-powered solutions. Andy’s deep understanding of the tourism landscape, combined with his expertise in destination marketing and community engagement, makes him a sought-after advisor, speaker, and trainer. He’s a regular presenter at industry conferences and workshops, sharing his insights on topics ranging from digital marketing strategy to the future of tourism. Andy is also a member of the Manjimup Tourist Bureau and a Councillor at the Shire of Manjimup. His previous leadership roles include six years on the board of Tourism Rockingham and five years as Chair of a Department of Biodiversity Conservation and Attraction (DBCA) advisory committee.