The South West of Western Australia is renowned for its stunning landscapes, world-class wineries, and vibrant culinary scene. Now, a new resource is available to help agritourism operators and food enthusiasts alike tap into the region’s diverse offerings: the Taste of the South West Food and Beverage Capability Guide.

What’s Inside?

This comprehensive guide, produced by the Department of Primary Industries and Regional Development (DPIRD), showcases 114 South West food and beverage businesses, from established wineries and seafood producers to artisan bakeries and chocolatiers. Here’s what makes it so valuable:

• Business Profiles: Discover detailed information on each business, including their story, product range, and contact details.
• Provenance Focus: Learn about the origins of the ingredients and the unique production methods that make South West products so special.
• Agritourism Events Calendar: Plan your visits and itineraries around the region’s exciting agrifood tourism events, from farm-gate festivals to wine-tasting weekends.

Why This Matters for Agritourism Operators

This guide is a treasure trove of opportunities for agritourism businesses:

• New Partnerships: Connect with local suppliers to source fresh, high-quality ingredients for your restaurant, café, or farm shop.
• Enhanced Experiences: Develop unique agritourism experiences that incorporate visits to featured businesses, tastings, and behind-the-scenes tours.
• Cross-Promotion: Collaborate with other businesses in the guide to create joint marketing campaigns and attract a wider audience.
• Stay Ahead of the Curve: Use the guide to stay informed about the latest trends and innovations in the South West food and beverage scene.

Get Your Copy!

The Taste of the South West Food and Beverage Capability Guide is available free online at www.agric.wa.gov.au/capability-guides. Download your copy today and start exploring the delicious possibilities!

Don’t Miss Out!

WAAA members in the South West, if your business isn’t already featured in the guide, make sure you’re included in the next edition! Contact the DPIRD Food Industry Innovation team to learn more about the Food Industry Innovation program and how to be part of future guides:

• Email: FoodIndustryInnovation@dpird.wa.gov.au
• Website: www.agric.wa.gov.au/r4r/food-industry-innovation

Words by:

Andy Burns

Andy Burns is a driving force in the Western Australian tourism industry, currently serving as Vice-President of the WAAA. He’s the Founder of Scott Aussie Tourism Marketing, a South West WA-based agency specialising in helping tourism businesses thrive in the digital age. Scott Aussie offers a full range of marketing services, from strategic planning and branding to content creation, social media management, and AI-powered solutions. Andy’s deep understanding of the tourism landscape, combined with his expertise in destination marketing and community engagement, makes him a sought-after advisor, speaker, and trainer. He’s a regular presenter at industry conferences and workshops, sharing his insights on topics ranging from digital marketing strategy to the future of tourism. Andy is also a member of the Manjimup Tourist Bureau and a Councillor at the Shire of Manjimup. His previous leadership roles include six years on the board of Tourism Rockingham and five years as Chair of a Department of Biodiversity Conservation and Attraction (DBCA) advisory committee.