Get ready for a feast of flavours! Taste Great Southern, the premier food and wine festival of Western Australia’s Great Southern region, is back for another three years, with a fresh new format and expanded reach.

A Taste of What’s to Come

Taste Great Southern is more than just a festival; it’s a celebration of the region’s unique culinary identity, showcasing its premium produce, talented chefs, stunning landscapes, and rich cultural heritage. Here’s what you can expect in 2025:

• New Four-Day Format: From Thursday, May 1st to Sunday, May 4th, immerse yourself in a long weekend of culinary delights.
• Regional Takeovers: The festival expands beyond Albany and Denmark to include interactive town takeovers in Mount Barker, Porongurup, Frankland River, and Katanning, encouraging exploration of the diverse Great Southern region.
• World-Class Chefs and Events: Indulge in culinary collaborations, wine masterclasses, vineyard tours, and premium produce pop-ups, all showcasing the best of the region.
• New Management: Australia’s South West takes the reins, with event specialists AHOY Management bringing their expertise to deliver an unforgettable experience.

Why This Matters for Agritourism

Taste Great Southern presents a golden opportunity for agritourism operators:

• Attract New Visitors: The festival draws thousands of visitors from across WA and beyond, creating a surge in tourism to the region.
• Showcase Your Offerings: Participate in festival events, host special tastings, or offer farm tours to connect with a highly engaged audience.
• Collaborate and Partner: Team up with other businesses in the region to create joint packages and promotions that enhance the visitor experience.
• Boost Your Profile: Gain valuable exposure for your business by associating with this high-profile culinary event.

Plan Your Taste Adventure!

Start planning your trip to the Great Southern for Taste Great Southern 2025. Visit the Australia’s South West website for updates on the program, tickets, and accommodation: www.australiassouthwest.com/events/taste-great-southern

Words by:

Andy Burns

Andy Burns is a driving force in the Western Australian tourism industry, currently serving as Vice-President of the WAAA. He’s the Founder of Scott Aussie Tourism Marketing, a South West WA-based agency specialising in helping tourism businesses thrive in the digital age. Scott Aussie offers a full range of marketing services, from strategic planning and branding to content creation, social media management, and AI-powered solutions. Andy’s deep understanding of the tourism landscape, combined with his expertise in destination marketing and community engagement, makes him a sought-after advisor, speaker, and trainer. He’s a regular presenter at industry conferences and workshops, sharing his insights on topics ranging from digital marketing strategy to the future of tourism. Andy is also a member of the Manjimup Tourist Bureau and a Councillor at the Shire of Manjimup. His previous leadership roles include six years on the board of Tourism Rockingham and five years as Chair of a Department of Biodiversity Conservation and Attraction (DBCA) advisory committee.