The recent Western Australia Dream Sale has ignited significant interest in the state, drawing visitors from across Australia. With the launch of the Dream Sale, agritourism operators in WA can position themselves to capitalise on the increased tourism influx.

Why This Matters for Agritourism:

The Dream Sale has successfully highlighted WA as a prime destination for unique and immersive experiences. Agritourism, with its focus on farm-fresh produce, hands-on activities, and breathtaking landscapes, perfectly aligns with the desires of today’s travellers.

How to Prepare for Increased Visitation:

1. Enhance Your Online Presence:
   • Optimise Your Website: Ensure your website is user-friendly, mobile-responsive, and showcases your unique offerings.
   • Leverage Social Media: Regularly post engaging content, such as stunning photos, behind-the-scenes videos, and customer testimonials.
   • Utilise Online Booking Platforms: Make it easy for visitors to book tours, workshops, and accommodation directly through your website.
2. Enhance the Visitor Experience:
   • Provide Exceptional Service: Train your staff to deliver friendly and knowledgeable service.
   • Offer Diverse Experiences: Cater to a range of interests by offering activities like farm tours, cooking classes, and wildlife encounters.
   • Highlight Sustainability: Showcase your commitment to eco-friendly practices and sustainable farming.
3. Partner with Local Businesses:
   • Collaborate with Accommodation Providers: Work together to create enticing packages that include farm stays and agritourism experiences.
   • Partner with Restaurants and Cafés: Source local produce to supply nearby eateries, promoting a farm-to-table experience.
4. Embrace Digital Marketing:
   • Utilise Email Marketing: Send regular newsletters to your subscriber list, sharing updates, special offers, and behind-the-scenes glimpses.
   • Run Targeted Social Media Ads: Reach specific demographics and interests through paid advertising on platforms like Facebook and Instagram.
   • Leverage Influencer Marketing: Partner with travel bloggers and influencers to promote your agritourism business.

By implementing these strategies, WA agritourism operators can not only capitalise on the current wave of tourism but also position themselves for long-term success. Remember, the key to attracting and retaining visitors is to offer authentic, memorable experiences that showcase the best of WA’s rural landscape.

Words by:

Andy Burns

Andy Burns is a driving force in the Western Australian tourism industry, currently serving as Vice-President of the WAAA. He’s the Founder of Scott Aussie Tourism Marketing, a South West WA-based agency specialising in helping tourism businesses thrive in the digital age. Scott Aussie offers a full range of marketing services, from strategic planning and branding to content creation, social media management, and AI-powered solutions. Andy’s deep understanding of the tourism landscape, combined with his expertise in destination marketing and community engagement, makes him a sought-after advisor, speaker, and trainer. He’s a regular presenter at industry conferences and workshops, sharing his insights on topics ranging from digital marketing strategy to the future of tourism. Andy is also a member of the Manjimup Tourist Bureau and a Councillor at the Shire of Manjimup. His previous leadership roles include six years on the board of Tourism Rockingham and five years as Chair of a Department of Biodiversity Conservation and Attraction (DBCA) advisory committee.