New Fire Trucks are Rolling In. Is Your Guest Communication Plan Ready?

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We all know that feeling. The air gets a bit hazy, your phone starts buzzing with alerts, and you find yourself constantly refreshing the Emergency WA map. It’s the unspoken reality of running a tourism business in our beautiful, but often volatile, part of the world. The safety of our guests, our staff, and our own homes becomes priority number one.

So, when a government media release lands on my desk talking about new emergency vehicles, I don’t just skim it. I dig in, because while it might sound like operational jargon, it’s actually about one thing: peace of mind. And that’s a product we can all get behind.

What This $2.5M Investment Actually Means for You

The State Government has just pumped nearly $2.5 million into eight new emergency vehicles for our volunteer crews across the South West. It’s easy to see the headline and think, “Great, new trucks,” and move on. But I want you to challenge that. Let’s translate what this really means for your business on the ground.

  • Faster Response Times: These aren’t just any old tankers. They’re described as “fast, mobile, and equipped with advanced off-road capabilities.” For operators in hard-to-reach locations, that’s gold. It means crews can potentially get to an incident quicker and in tougher terrain, which could be the difference between a minor scare and a major event.
  • Better Protected Volunteers: The new gear includes features like in-cab emergency air and deluge systems. Why does this matter to you? Because the volunteers protecting your livelihood are our neighbours and friends. Better-protected crews are more confident and effective crews, and we owe them the best equipment available.
  • All-Hazards Resilience: This investment isn’t just for fire. New rescue vehicles for the Bunbury SES are geared for floods, storms, and search and rescue. This is about building a more resilient region that can handle whatever nature throws at us, year-round.

This is a fantastic and welcome boost to the hardware on the ground. But here’s my challenge to you: don’t just read this and feel relieved. Use it as a catalyst to review your own preparedness. A new truck is a fantastic tool, but it’s the last line of defence, not the first.

Your 3-Step Preparedness Check-In

So, what can you do right now, today, to turn this news into meaningful action for your business? It’s simpler than you think.

  1. Review Your Guest Communication Plan. When an incident is unfolding, a nervous guest needs clear, calm information. Do you have pre-written email or SMS templates ready to go? Do you know exactly where to direct them for official information (hint: it’s always Emergency WA)? Having this ready *before* you need it is a game-changer.
  2. Dust Off Your Emergency Plan. I know, I know, it’s one of those jobs on the bottom of the list. But take 30 minutes. When was the last time you checked your emergency contact list? Are your evacuation routes still clear? Do new staff members know their role? Don’t wait for the smoke to be on the horizon.
  3. Connect with Your Local Brigade. These crews are made up of volunteers from your community. Do they know your property layout? Do you know them? Building a relationship now, in the quiet times, is invaluable. A simple “thank you” or shouting them a coffee goes a long way.

This government investment is a welcome vote of confidence in our regional safety. It equips our incredible volunteers with the tools they need to do their dangerous work. Our job, as operators and community members, is to make sure our own house is in order.

This is a complex area, and it can be daunting. As a Board, we are committed to ensuring the voice of tourism operators is heard when it comes to regional safety and infrastructure. The WAAA Board will continue to advocate for you on this issue.

Andy Burns

Owner , Scott Aussie Tourism Marketing

Andy Burns is a driving force in the Western Australian tourism industry, currently serving as Vice-President of the WAAA. He’s the Founder of Scott Aussie Tourism Marketing, a South West WA-based agency specialising in helping tourism businesses thrive in the digital age. Scott Aussie offers a full range of marketing services, from strategic planning and branding to content creation, social media management, and AI-powered solutions. Andy’s deep understanding of the tourism landscape, combined with his expertise in destination marketing and community engagement, makes him a sought-after advisor, speaker, and trainer. He’s a regular presenter at industry conferences and workshops, sharing his insights on topics ranging from digital marketing strategy to the future of tourism. Andy is also a member of the Manjimup Tourist Bureau and a Councillor at the Shire of Manjimup. His previous leadership roles include six years on the board of Tourism Rockingham and five years as Chair of a Department of Biodiversity Conservation and Attraction (DBCA) advisory committee.

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The Western Australia Agritourism Association is a not-for-profit organisation dedicated to supporting the growth and development of the agritourism industry in Western Australia. We are a member-based association, driven by a shared passion for promoting the unique experiences and diverse offerings of our state’s agricultural sector.

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