The Cook Government is making it easier than ever for Western Australian agrifood and beverage businesses to expand their reach into international markets. A series of upcoming trade events in Asia and the Middle East present a prime opportunity to showcase your products and connect with potential buyers worldwide.

Passport to Global Markets

The government is inviting expressions of interest from WA businesses keen to participate in five key trade shows in 2025:

• FOODEX Japan (March): Access Japan, WA’s second-largest primary industries export market, and connect with buyers from across the region.
• Food & Hotel Asia, Singapore (April): Reach over 60,000 visitors from 50 countries at this major food and hospitality event.
• HOFEX, Hong Kong (May): Connect with importers, wholesalers, retailers, and buyers from the restaurant, hotel, and supermarket sectors at this long-standing trade show.
• CP Group’s Global Sourcing Expo, Bangkok: Engage directly with one of Asia’s largest distribution channels.

Why Go Global?

Expanding into international markets offers numerous benefits for agribusinesses:

• Increased Revenue Streams: Diversify your customer base and unlock significant growth potential.
• Brand Building: Elevate your brand profile on a global scale and enhance your reputation for quality and innovation.
• New Business Relationships: Forge valuable partnerships with international distributors, retailers, and other industry players.
• Access to New Technologies and Trends: Gain insights into the latest global food and beverage trends and innovations.

How to Get Involved

• Express Your Interest: Submit an expression of interest to participate in the 2025 trade shows via this link: Expressions of Interest
• Attend the Information Session: Learn more about the program and hear success stories from past participants at a free online information session. Register here: November 15th Information Session.

Words by:

Andy Burns

Andy Burns is a driving force in the Western Australian tourism industry, currently serving as Vice-President of the WAAA. He’s the Founder of Scott Aussie Tourism Marketing, a South West WA-based agency specialising in helping tourism businesses thrive in the digital age. Scott Aussie offers a full range of marketing services, from strategic planning and branding to content creation, social media management, and AI-powered solutions. Andy’s deep understanding of the tourism landscape, combined with his expertise in destination marketing and community engagement, makes him a sought-after advisor, speaker, and trainer. He’s a regular presenter at industry conferences and workshops, sharing his insights on topics ranging from digital marketing strategy to the future of tourism. Andy is also a member of the Manjimup Tourist Bureau and a Councillor at the Shire of Manjimup. His previous leadership roles include six years on the board of Tourism Rockingham and five years as Chair of a Department of Biodiversity Conservation and Attraction (DBCA) advisory committee.