Cruise Industry’s $1.5bn Annual Spend Opens Direct Supply Chain Opportunity for Australian Farmers
Cruise lines spend around $1.5 billion in Australia each year, and a new national alliance is pushing to direct more of that into local farm supply chains. For WA producers near Fremantle, the opportunity is tangible. Provisioning contracts favour consistent, accredited suppliers, and the 12-month forward procurement cycle maps closely to seasonal production planning.
